Digital Assets Flywheel — Buy, Improve, Recycle v2

We run a tight compounding loop for digital assets: Buy → Improve → Recycle. The objective is controlled upgrades that unlock durability and multiple ways to win.

1 · Buy with intent and clean signals

• Screening: Clean domain history, coherent topic graph, zero toxic link baggage.
• Traffic mix: Intent beats volume; we prefer diversified channels (search, direct, referral).
• Monetization fit: Ads + affiliate + direct offer optionality—avoid single-point fragility.
• Ops feasibility: Properties with 60–90 day improvement pathways fit the desk rhythm.

2 · Improve with checklists, not heroics

• Technical: Core Web Vitals, image compression, cache policy, 404/redirect hygiene.
• Content: Map topical authority, prune cannibalization, add missing intent pages.
• UX / Trust: Clear navigation, legal/contact coverage, consistent styling, no dark patterns.
• Revenue: Lift RPM via placement science; align affiliate CTAs with search intent.

30-day upgrade checklist

• Lighthouse ≥ 90 (mobile & desktop).
• Internal linking: pillar ↔ cluster coverage.
• Top 10 pages refreshed with schema, FAQs, and updated CTAs.
• RPM uplift target: +20–40% with documented experiments.

Operator mantra: Systems beat heroics. Run the checklist, log the deltas, repeat.

3 · Recycle on our terms

• Hold: Cashflow while running quarterly operating reviews.
• Refi: Package assets into micro-portfolios with documented track records.
• Sell: Realize multiple expansion once growth stabilizes and documentation is complete.

Operating rhythm

• Weekly: One deep improvement and two quick wins.
• Monthly: KPI deck (traffic, RPM, revenue mix), issues list, next 30-day bets.

Principle: Small, boring improvements compound. Velocity matters more than theatrics.